Naturalness, people, quality of life, and well-being were the guiding principles of this project.

Dr. Alana Victorino’s clinic is dedicated to providing comprehensive otorhinolaryngology (ENT) care for seniors, children, and adults, addressing all conditions related to the ear, nose, and throat, including surgical procedures.

Guided by these values and the client’s colour palette, we developed a brand identity that is discreet, delicate, timeless, and full of style—drawing upon Gestalt principles to create a harmonious and meaningful visual language.

The brand was applied across multiple touchpoints, including lab coats, stationery, and gifts. It also translated seamlessly to digital platforms and social media, maintaining its integrity and impact online.

Gestalt: We do not perceive isolated parts, but rather the relationships between them. Each element depends on the others, and our perception is shaped by this holistic view—a global sensation that defines the essence of the brand.